Title: Toujour, Brand Book
Digital Design & Brand Storytelling
Client NYU Digital Tools, Spring 2019
Role Conception, Design, Copywriting
Assignment
For the final project in this course, students were given the freedom to create anything they wanted with the use of Adobe Illustrator, Photoshop, and InDesign.
Given my passion for visual storytelling and interest in the role design has in branding, I created a hypothetical fragrance brand in the form of a brand book outlining everything from the brand mission and color palette to the website and postcards.
Mentor
Katherine Fallon
*full deck available upon request*